Frequently Asked Questions

Contents

About FinHolo

FinHolo is a B2B financial advisory service. We empower business leaders to transform how they manage and finance their companies. Our cutting-edge analytics translate complex financial data into a clear, actionable “financial hologram,” providing a 3-D view of a business’s financial health and growth opportunities. We turn financial data into business intelligence and provide CFO-level consultation to help businesses thrive.

Our financial hologram, or “FinHolo,” is a metaphor for the comprehensive, easy-to-understand view we create of your business’s financial situation. It’s not a literal hologram but a unique way of presenting financial data that makes it clear, actionable, and forward-looking, unlike traditional financial reports.

Our Services

FinHolo offers:

  • Enhanced bookkeeping processes and advanced reporting systems
  • Expert financial analysis to uncover hidden opportunities
  • Strategic growth planning based on your financial data
  • Ongoing CFO-level guidance and support
  • Assistance with securing favorable financing

Unlike traditional services that focus on past performance, FinHolo provides forward-looking insights and strategic guidance. We don’t just report numbers; we help you understand what they mean for your business’s future and how to act on that information.

Eligibility and Fit

FinHolo is designed for businesses with annual revenues between $1 million and $50 million. If your business falls within this range and has been operating for at least 5 years, our services are likely a good fit for you.

No, you don’t need to change your current system. We work with your existing bookkeeping setup and enhance it to provide more valuable insights. Our goal is to improve your financial processes without disrupting your operations.

Benefits and Results

FinHolo helps you grow by:

  • Providing clear visibility into your financial health
  • Identifying growth opportunities hidden in your data
  • Offering strategic guidance on resource allocation
  • Improving your ability to secure favorable financing
  • Helping you make data-driven decisions with confidence

Absolutely. We help you prepare comprehensive, forward-looking financial reports that banks appreciate. This can lead to better loan terms and a smoother borrowing process. Our expertise in commercial banking also helps you understand and meet your bank’s expectations.

Process and Implementation

Many clients start seeing benefits within the first month as we optimize their reporting systems. However, the full impact of strategic planning and growth initiatives typically becomes apparent over 6-12 months.

You will have a standing 30-45 minute monthly Executive Briefing with your Financial Analyst. Behind the scenes, your Financial Analyst will check that bookkeeping is consistent and uploaded as scheduled. During the initial setup period, your calls may be longer or twice a month as needed. Our goal is to provide maximum value while minimizing demands on your time.

Pricing and Commitment

Our pricing is customized based on your business size and needs. We offer flexible plans to ensure you get the level of service you need at a price that makes sense for your business. Contact us for a personalized quote.

While we believe the best results come from an ongoing relationship, we don’t require long-term contracts. We offer month-to-month services as well as discounted longer-term engagements. Our goal is to earn your business every month by delivering clear value.

Other Questions

We understand that your CPA plays a crucial role in your business, particularly with compliance matters like taxes and audits. FinHolo complements these services by focusing on forward-looking business management analysis. We transform your financial data into actionable insights for better decision-making. Think of us as your strategic financial partner, working alongside your CPA to give you a complete picture of your business’s financial health and potential.

While bookkeepers are essential for documenting financial activity, FinHolo takes your financial data to the next level. We transform your monthly statements into a comprehensive Financial Hologram, providing you with deep insights and an early warning system for potential issues. Our approach not only gives you a clearer understanding of your business but also helps you appear more credible to lenders. We’ll also identify opportunities to improve your accounting processes, ensuring you have the most accurate and useful financial intelligence possible.

Absolutely! Our subscription includes benchmarking with industry ratios in our software. We offer a FREE copy when you book a Discovery Call. You may be able to get the information through your national trade association. Those reports are very granular but usually cost
several hundred dollars. If you have a commercial loan, we can tell you a way to get the industry report attached to your historical financial data and comment on it in a Discovery call.

We understand the challenges many businesses face in the post-COVID landscape. FinHolo can absolutely help you navigate this journey. We’ll conduct a thorough diagnosis of your current situation, looking beyond surface-level financial statements to uncover hidden issues and opportunities. We’ll then work with you to set new, achievable goals and implement key performance indicators to help you stay ahead of potential challenges. Our goal is to provide you with the insights and tools you need not just to recover but to thrive in the new business environment.

Yes. With our deep understanding of commercial lending, we know exactly what banks are looking for. We’ll help you tell your unique business story objectively and compellingly. If your business isn’t currently in an ideal position for financing, we’ll work with you to improve your business case and prepare you for crucial conversations with lenders. In some cases, we can even facilitate a bid process for term sheets from carefully selected banks, ensuring you get the best possible terms.

Absolutely! Whether you’re a relatively new business (4 to 5 years) or an established one looking to accelerate growth, FinHolo can help. We’ll analyze your historical data along with key performance indicators to build a comprehensive FIO-markers report. This will highlight your unique challenges and opportunities, allowing us to develop strategies tailored to your business. From optimizing your marketing spend to improving operational efficiency, we’ll work with you to create a clear roadmap for sustainable, profitable growth.

Absolutely. We take a pragmatic approach to business valuation, recognizing that your business is unique, not just a statistic in an industry. Unlike a typical business broker, we provide a range of potential values based on different buyer types (strategic vs. financial). We’ll help you identify and document risk mitigants to strengthen your negotiating position. If you have a longer timeline, we can even develop a performance improvement plan to increase your business value over 3-5 years.

*Important Disclaimer: We are not a licensed business appraiser. If you are contemplating a transaction requiring an appraisal (SBA financing is one example), you or the buyer (typically a buyer if SBA) will have to pay for a formal appraisal by a licensed, approved provider.

This is indeed a delicate situation, and we’re glad you’re seeking guidance. We can help you objectively assess whether the asking price aligns with the business’s value to you specifically. Our approach goes beyond just crunching numbers – we’ll help you identify discount factors and present them in a way that keeps negotiations open and productive. Our goal is to help you make an informed decision while maintaining a positive relationship with the seller throughout the process.

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